Arro Crushing
Case Study
Arro Crushing had poor video quality, low monthly career applications, and was posting social media content with the video quality of a 1960s movie.
The company Arro Crushing had no idea how to attract the right people to their company through social media. Jared Kuepfer being the busy entrepreneur he is, had little time and ultimately not much knowledge on how to build a social media presence that builds trust with the viewer. Purchasing the right camera, drone and creating storyboard ideas are all time consuming tasks that many construction business owners like Jared need done but do not have the time to do so.
Trying to find a great marketing company today that is trusted and competent is extremely difficult. Jared noticed this pattern while trying to work with other marketing companies and being left with the same thoughts every time. Low effort and not able to understand the vision of his company.
This problem was not only affecting Jareds time but was also impacting the future of his business. He needed a way for his company to stand out, build trust and get people wanting to work for his company. Allowing him to focus on the parts of his business that he knew best.
"We've seen a good number of consistent job applications every month that we’re getting through our website, coming from social media."
That's what Jared Kuepfer said on a recent video call with Elijah Reaume.
The first step to get the ball rolling for Arro Crushing was to establish a vision for how Jared wanted to utilize social media. Writing down a list of ideas and storyboards that we could transfer into content for the near future.
The next step was to figure out where we would film the content. We then gathered all our drones, microphones, cameras and went off to the job sites. Spending the whole day capturing the best parts of the company and ending it with a whole lot of footage.
Once we gathered all the footage, we created professional videos and images that were used for the company's social media platforms; showcasing what the company does but also engaging with the employees on what they like about the company.
Within a month, Arro Crushing reached over 16,000 accounts on Instagram alone and is gaining followers every week on LinkedIn. "That's where ER Media has done an excellent job — you cast the vision to Elijah and the team and they produce really good content that’s just well aligned." This is only the beginning for Arro Crushing's social media journey.
How we do things is simple but effective:
- Figure out your goals and vision for social media.
- Create captivating content at your jobsite.
- Turn photos and videos into tangible results for your business.
As Jared said, "It's a really good marketing tool and I feel like for the money you spend on this tool for the return, it’s a great investment — it’s a no brainer."
Book your free consultation today. We can’t wait to turn your dreams into reality.
